They came to us with the concept of pixel art that they had used in a previous campaign on Instagram. Since me and my team had never worked with pixel art before, I started an intense course of learning an appropriate software and then helping my team master it as well. We had about three weeks to finish the entire project. During this time we also pitched other art styles, such as traditional 2D and simplistic 3D, but in the end we used the pixel art style.